Almost $250,000 raised for literacy programs to-date; 2016 partnership will continue to provide support for early childhood literacy initiatives.
REDWOOD CITY, Calif., Feb. 16, 2016 – Hanna Andersson, one of the most popular manufacturers and retailers of quality children’s clothing, and Raising A Reader, a national nonprofit organization that helps families across the country develop, practice and maintain literacy habits critical for a child’s success, have renewed their partnership for 2016.
Hanna Andersson will continue to donate 15 percent of profits from the sale of all organic bold striped long john pajamas, which has been one of the company’s signature and bestselling products for over 30 years. In addition, the retailer will work with Raising A Reader to develop new programs to support children’s literacy in communities across the country. Since the inception of the partnership in 2014, Hanna Andersson has raised almost $250,000 for Raising A Reader.
“Hanna Andersson is a leader in socially-conscious retailing, having raised millions of dollars for children’s charities and literally putting clothing on the backs of children in need,” said Gabrielle Miller, Ed.D., president and CEO of Raising A Reader. “We applaud their making literacy a priority and recognizing the important role it plays in the overall success of a child both academically and in life.”
Consumers can purchase the organic striped long john pajamas at any of Hanna Andersson’s 51 retail stores, through catalogs or online at www.HannaAndersson.com. Retail stores are also displaying in-store signage about the partnership with Raising A Reader. Children all over the world love Hanna Andersson’s legendary organic striped long john pajamas that are made from 100 percent organic rib knit cotton and feature super-smooth flat locks seams, ready-to-grow cuffs to keep the fit, a comfy encased stretch waist and are prewashed.
“Children’s literacy is an increasingly important cause and Raising A Reader is one of the country’s most successful and effective programs that has brought this issue to the forefront and made significant strides in increasing the literacy rate among children nationwide,” said Adam Stone, president & CEO of Hanna Andersson. “Our business is based on kids, and anything that supports the well-being and success of children is a priority to us, our customers and employees.”
For over 30 years, kids have played and laughed in Hanna Andersson’s clothing – which is often recognized by its classic bold stripe sleepwear, iconic dresses and tees. Since its beginning in 1976, the unique Swedish inspired brand has developed into one of the leading premium children’s omni-channel lifestyle brands in the U.S. There are currently 51 Hanna Andersson retail stores and 9 outlet stores in 24 states. The company opened 11 new stores in 2015 and plans to open another 15-20 locations each year during the next three years. To learn more about Hanna Andersson or view product visit www.HannaAndersson.com.
Raising A Reader is a 501c3 charitable organization dedicated to helping families develop, practice and maintain literacy habits for children ages 0-8 that are critical for a child’s success in school and in life. The program is evidence-based, with more than 32 independent evaluations showing that Raising A Reader significantly improves language and literacy skills, cognitive development, communication and comprehension skills, school readiness and social competence. Raising A Reader is implemented through a network of community partners that comprise more than 2,500 locations across the country including public school systems, libraries, afterschool programs, community agencies and other organizations both public and private. Headquartered in Redwood City, California, Raising A Reader was founded in 1999 and has served more than 1.25 million families nationwide. More information is available at RaisingAReader.org, @RARnational (Twitter) and RaisingAReaderNational (Facebook).