News

CES 2017: EY ADDRESSES IMPACT OF DATA ON CONSUMER EXPERIENCES AND MULTIPLATFORM OPPORTUNITIES FOR MEDIA AND ENTERTAINMENT AT VARIETY ENTERTAINMENT SUMMIT

WHO

Top industry leaders from EY Media & Entertainment sector will speak at the CES – Entertainment Summit presented by Variety to provide insight and perspective on key issues related to the media, entertainment and consumer electronics industries.

WHAT

The ever-evolving landscape of the entertainment industry is presenting new challenges and opportunities to companies looking for better ways to engage with consumers and deliver compelling content. The role of consumer data in creating engaging entertainment experiences and the proliferation of a multiplatform environment are two of the industry’s key issues.

PANELS

INDUSTRY PANEL: THE STATE OF PEAK MULTIPLATFORM

Friday, January 6, 1:30 p.m., Entertainment Summit at ARIA Resort & Casino

John Harrison, EY Global Media & Entertainment Transactions Services Leader

It’s easy to get whiplash with content options in every direction audiences turn. How are media companies broadening their reach with new digital channels and avoiding spreading their audiences too thin across such a large sea of choice? How are online platforms staying competitive as traditional media companies sharpen their digital focus? Top multiplatform chiefs will explore today and future opportunities in the entertainment industry.

SPOTLIGHT PRESENTATION: ENGINEERING THE CUSTOMER OUTCOME

Friday, January 6, 2:10 p.m., Entertainment Summit at ARIA Resort & Casino

Janet Balis, EY Media & Entertainment Strategy and Customer Leader

Across all industries, data plays a great role than ever before. However, the stakes around using data strategically are even higher in the media and entertainment industry, where creativity and content are prized above all else. How can media companies strike the right balance between creativity and data? What dynamics around the industry require us to get better at using data? And how can we use data to complement creativity and maximize the consumer experience? What can we learn to experiment, scale, and continuously reinvent new models of engagement for consumer and advertisers?

MEDIA

Panels are open to CES-credentialed press. EY leaders are available for interviews before, during and after CES.

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